Dec. 20, 2009 - Google testing own phone
But unlike the more than half-dozen Android phones made
by phone manufacturers today, Google designed virtually the entire software
experience behind the phone, from the applications that run on it to the look
and feel of each screen.
The Internet giant is taking a new, and potentially
risky, approach to selling the device. Rather than selling the phone through a
wireless carrier—the way the
ED
Hardy Denim Short bulk of
phones are sold in the U.S.
today—Google plans to sell the Nexus One itself online. Users will have to buy
cellular service for the device separately.
Google began sharing a version of the Nexus One with
employees in recent days, according to people familiar with the matter.
In a blog post Saturday, Google wrote it was sharing a
new device running its Android operating system with employees to
"experiment with new mobile features and capabilities."
The phone is a significant escalation of Google's assault
on the mobile industry, challenging both wireless carriers that sell devices as
well as companies that design them.
Google became a high-profile player in mobile two years
ago, when it launched Android. Google designed the software to seed its mobile
applications, such as Gmail and Google Maps, and increase usage of the Internet
from phones to grow its online advertising business. A number of leading
handset manufacturers, including HTC and Inc., built phones running the
software, some of which contain branding "powered by Google."
But the phones—many of which just hit the market in
recent months—haven't sold nearly as well as Inc.'s iPhone, which is capturing
more interest from software developers.
Now, Google appears to want to throw its brand behind a
device more directly, designing a phone without working with the wireless
carriers that often dictate what features they allow on their networks.
The move could alienate wireless ED
Hardy caps carriers and
handset makers that offer Android phones and don't want to compete with Google.
Google has repeatedly said its goal is to have hundreds of Android phones
rather than one.
The move also marks a rare foray into direct sales for
Google. With the exception of an appliance it markets as a search tool to
businesses, the company hasn't sold hardware in the past.
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